Hey hello! I'm Noa, a community specialist with a strong interest in video games. I started in the gaming industry right at the beginning of my master's degree in communication, with internships and a memoir on product placement in video games.
For ten years now, I have been implementing communication strategies for various companies, leading teams as best as I can and coming up with out of box ideas.
Creativity is essential to me. Although numbers are the basis of our business, it is up to us to constantly renew how we talk to players and keep them interested. Video games straddle the line between fun and business success. Where I like to be. After all, I once clung a pink bra on the tallest statue in my city and pranked the press to believe we were releasing a board game on Skyforge.
You can now read about my previous jobs and missions in excruciating detail below!
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While at DON’T NOD, I shipped:
Aphelion, Banishers: Ghosts of New Eden, Jusant, Lost Records: Bloom & Rage, The Lonesome Guild and Koira
Still working on DON’T NOD back-cat : Remember Me, Life is Strange 1 & 2, Captain Spirit, Vampyr, Twin Mirror, Tell Me Why, Harmony: The Fall of Reverie, Gerda : A Flame in Winte -
— Responsible for building, growing & managing the online communities for Amazon Games (incl. New World, Lost Ark, Blue Protocol)
— Responsible for publishing, translating & managing creative content on social media, discord & official game forums, including the creation of high-quality content.
—Responsible for all communication & interaction with the community on social media & communicate as voice of the brand & the development team through all channels.
— Work with the Amazon Game localization teams (internal/external) to improve the localization of Amazon Game titles & websites.
— Work, communicate, support & manage influencers, media partners, internal & external agencies, community members and players through various channels.
— Responsible for the collection of community feedback/data through different channels & cascade it into a readable, comprehensive, meaningful & easy to understand format to the development team & other departments within the company.
— Responsible for analyzing social media growth and metrics in monthly reports provided to higher management. In relation with MAU and DAU.
— Work with the Amazon/Amazon Games Customer Service team to provide AAA quality game support to customers.
— Design, organize, execute & support community or PR driven projects/campaigns: -
Projects: Conqueror's Blade, Lost Ark, Skyforge
Planning and Strategy, Reporting
— Coordination with the Operations team about the monthly/quarterly Operations Plans for the main Products overseen
— Representing the CM team in critical discussions and channels, gathering and forwarding all essential information to the teams and back
— Working with Producers and Marketing teams to develop mid-and long-term community strategies for our products
— Working with CRM and U.A. departments on short terms requests and community activities
— Providing the Head of Community & Content with regular reporting on Content results (DAU, MAU links, Google Analytics, N.P.S. scores, KPI, O.K.R. and 1link campaigns)
Community and Social Media Management
— Ensuring consistency and quality of social media messaging across our portfolio on all platforms
— Providing critical feedback to colleagues taking on writing tasks, preparing content plans or managing official channels
— Helping revisit free influencer and moderator programs to create active and dedicated teams of players supporting C.M.s or creating content for our games
— Being a symbol of creative output: challenge established processes and practices in content writing and publication, suggest new approaches
Team Management and Support
— Overseeing the day-to-day business of the Community Management team
— Providing individual feedback to the team on areas that can be improved
— Re-evaluating priorities in times of need
— Supporting the members of the team with help and guidance on daily tasks and coordination with other departments
— Reporting and discussing H.R. issues to the Head of Community
Processes and structures
— Maintaining, documenting, introducing and implementing work processes to support the team in the day-to-day operations
— Planning and coordinating the integration of channels to support new games/markets arriving in the portfolio
— Regular meeting and reviewing community topics and requests with product teams -
— Community coordination of Skyforge project
— Community management
— Coordinating daily community operations in a team of two
— Working with the Producers, Game Masters and Marketing teams to develop mid-and long-term community strategies for the product
— Planning, maintaining and ensuring the success of community events,- KPI reporting to stakeholders. -
Projects: Skyforge, Revelation Online, Armored Warfare
— Moderating and administrating forums and social network communities
— Organising contests and events for players
— Coordinating forum moderators
— Building and empowering external communities, actively reaching out, meeting and building strong relationships with community influencers
— Maintaining a friendly and constructive atmosphere in the community, prompt responding to any conflicts
— Analysing user behaviour and taking measures to correct trends
— Recognising and supporting “brand advocates” and “viral distributors” among users
— Tracking down new tools in social media, community building trends and best global practices regarding their effective implementation
— Collecting, validating and processing information on bugs and errors, reporting to the developers
— Coordinating Community projects and Monitoring KPIs
— Writing weekly reports and reviews on scheduled contests and events -
L'Association GAEL is a non-profit organisation related to the city of Lille created to help shopkeepers of the city center.
— Communication officer for all tasks related to information, internal and external communication and animation of the association
— Creation and drafting of all internal and external communication media (internal newspapers, posters, flyers, city centre map, newsletter, brochures, notes, internal mail for shops owners)
— Research and preparation, successful execution of GAEL's event and trade promotion operations:
— Strategy, media communication plans, partnerships, budget management
— Valorisation of the GAEL brand image through press relations
— Update and CMs of the association's internet media, website, Facebook page, Twitter, Instagram
— Media benchmark and update of the association's database -
— Community management for the launch of the game Dead in Vinland
—Developed several communication strategies for the launch of new games, per the wishes of the client (M.A.I.F. Foundation, R.T.E., Pasteur Clinic …)
— Press relation
— Community management for the launch of the game Dead in Vinland
— Organisation and participation in many events as part of customer loyalty and looking for new prospects.
— New general strategy for CCCP including a detailed retro-planning of the actions and their deadlines
— Creation of a new catalogue, text, design and printing standards. Mock-up and wireframe on two new websites, for the video game and the serious game
— Management of an intern on community management and commercial prospection -
— New visual identity for the Alliance Française of Manchester
— Improving the communication strategy
— Community management, creation of the Facebook page
— Visual execution: posters, flyers and leaflets in Photoshop and InDesign -
CCCP (Ishtar Games) is a serious game and video game studio based in Valenciennes and Tourcoing (Plaine Images).
— Developed a communication strategy to launch the serious game Need for Grid (R.T.E.).
— Organisation and participation in three events for the launch of the game.
— Press relations through interviews (radio for N.R.J., and T.V. interview in launch events).
— Update of the print game catalogue: text and design
— Supervising the creation of the Need for Grid website -
— Community Management on Facebook browser games
— Guides and content redaction
— Management of 10 Facebook pages
— Increased fans of 5 Facebook pages by 50% in 3 months
— Increased Twitter followers by 30%.